Whether you like funny videos or moving speeches, we all enjoy spending our time on YouTube, as well as the 800 million visitors all over the world. That makes YouTube an extremely attractive medium for online advertisers and marketing agency campaigns. If you’re not taking advantage of such huge volumes of traffic to advertise your business, it might leave you behind in the market.
If your goal is to get exposure and branding views, In-stream ad formats can be very cost-effective. When you do it the right way, In-stream ads can provide some of the highest view-through-rates of all TruView ad formats. According to research from Google, 8 out of 10 viewers prefer TruView to standard In-stream ads. However, in order to grab attention, the first five seconds of your video should have a pulling effect because "curiosity" is the top reason consumers choose to view an ad. Viewers see your TruView video ads while they are watching or searching for videos, or browsing related web content or suggested videos on YouTube and the Google Display Network. Viewers choose ads that are relevant to them and you can quickly reach people who are ready to listen to what you have to say.