Social Media is quickly becoming a vital marketing and advertising platform for businesses worldwide. According to the 2014 Digital Consumer Report by the Nielsen Company, social media has become a “standard practice in our daily lives.” With more than 60% of users visiting social media sites at least once a day, it’s playing a pivotal role, empowering consumers by providing a direct point of contact with the brands they use and the content they access.
Many internet users spend more time on social media sites than any other type of site. This makes your social media brand an element of your marketing strategy that should not be overlooked.
Whether you’re a start-up company trying to establish your name in the marketplace or a larger corporation looking to expand into the social commerce domain, the strategies implemented by Zooliad remain the same. Social media marketing can be vital to the success of your online marketing campaign. When combined with a properly crafted social media design, the possibilities and benefits are endless. While pay-per-click (PPC) marketing is still a strong resource for generating returns, the numbers yielded are nowhere close to that of social media. You can continue spending big bucks on various advertisements and marketing campaigns, but social media provides an opportunity to market and advertise at a fraction of the cost. If you forego the paid advertisements, you could even market your business for next to NOTHING! No number of advertisements can match the quality of returns generated simply by providing an easy way for customers to interact with your business and vice versa.
What was once just a place to interact with old classmates and family is now a place where businesses can build their reputation, share career opportunities, and network with other businesses. Social Media sites allow companies to disseminate information and communicate directly with their customers, prospects, and the rest of the world. With the explosion of social media, there’s no reason why customers should have to sit on hold with an “800 number” to provide feedback or keep up to date with company happenings. Creating a branded social media page for your company can allow your business, customers, and prospects to interact seamlessly and transparently no matter what size business or budget you have. Just like Pay-Per-Click marketing campaigns, setting up a social media page is relatively easy, but that alone does not generate successful leads. Consistent follow-up and a strong marketing implementation strategy are key elements for achieving maximum results.
When you hire Zooliad to manage your social media services, we’ll work with you to develop a successful social media campaign strategy that will take your business from published to fully interactive in no time. Properly optimized social media pages won’t only drive traffic, generate leads, and increase sales, but it will also create an open forum for you to discuss company news, product launches, receive feedback, and disburse information to your customers and prospects.
There are many social media sites that your business can utilize with Zooliad including:
Let Zooliad provide you with expert social media services and we’ll help launch your business into the social commerce universe!