Video is a great way to make a genuine connection with potential customers. Videos teach us, inspire us, and make us laugh. We share them with friends and talk about them long after we’re done watching.
Zooliad’s video productions are fully customizable commercials. We take pride in ensuring that all client videos stand out and are recognized in your area of service. Because we specialize in direct response, we’re able to generate traffic for any industry.
Video is simply the most powerful and persuasive storytelling mechanism around. It takes complex ideas, makes them simple, and brings them to life. It stimulates while it sells. It captivates while it converts. It engages while it explains. And people respond to it. Very soon, video will be the top method of communication for every website. They estimate that video will be responsible for 90% of web traffic by 2014. For brands to stay relevant and competitive, they must embrace the creation of content that is delivered in video format.
This is the newest form of video presentation that’s primarily used on websites. Kinetic typography is an animation system that’s developed specifically for the purpose of creating animated text and graphics that tell a story behind your services or products. It helps consumers recognize your brand in an easy format. Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text. Kinetic type has been widely and successfully used in film as well as in television and computer-based advertising.
The reputation of your organization depends on the message you’re able to communicate with your audience. Visual messages are especially important in today’s marketing world. YouTube videos have put organizations in complete control of their reputation among customers. By creating a video through a professional agency, you speak directly to your customers in a way that puts you in complete control of your reputation. The scripting and recording process are two of the most important facets of a good video production. A third and equally important component to the process is video post-production. Good video post-production ensures that the actors act out the script properly and that your business communicates its message effectively.
Do you want to sell more products? Increase brand awareness? Position your brand better? Deliver the clincher selling point at a critical juncture in the audience’s decision-making process? Provide product support to improve user experience? Overall video strategy should be determined before the creation of singular pieces in order to ensure high ROI. We know the facts on its strength: Video engages audiences more than text, increases conversion rates, builds brand equity, and encourages small and large-scale sharing via social platforms. Yes, we do believe that people’s lives change as a result of what moves them, especially in video. Furthermore, the cost to create and distribute high quality video has gone way down. As a result, more companies are putting video on their sites as quickly as they can. The video rush is on!