After all of the hard work that has already been put into your project comes the design phase. This process is more in-depth than just throwing everything together quickly. The development and design process itself will still consist of research, sketching, planning, computer design, collaboration, revisions, finishing touches, and approval.
To help develop and convey your brand, we’ll use everything we have learned and pass these concepts through several internal check systems to narrow down the best options. We’ll then present you our ideas during a collaborative work sessions. We’ll create a brand identity guide to help you manage and protect your brand, and your new brand will be launched.
When it comes to designing your website, we’ll draw from our research and the information we’ve collected from you to determine the appearance and feel of your website. We’ll take into account your target audience and incorporate your branding. When we have developed the prototype, you’ll be given access to a secured area of our website to view your project throughout the design stages. You’ll also have the opportunity to provide your input to allow for revisions. Communication is very important at this stage to ensure the final product matches your needs and expectations.
When the design phase is complete, everything will be combined into a cohesive brand. At the long-awaited execution, clients can expect to receive a finished brand guide that explains visual and message guidelines. Standard marketing materials will be developed and the website design will go live to be an important component of your brand experience. Strategic email marketing will follow.