How will your website look on a laptop, Blackberry, iPad, Kindle and Netbook? Without responsive web design, it’ll probably not be usable for most of your visitors. Responsive design has developed over the past few years to deliver the same great content and experience to users regardless of whether they are accessing the Internet on a mobile phone, tablet, or HDTV.
Gone are the days when websites were designed just for a desktop screen. With the number of devices and various screen sizes in use today, it’s not cost efficient to design a new version of your website for each device as was common years ago.
To put it simply, responsive websites respond to their environment. This approach to web design ensures your website offers an optimal viewing experience on any device. Both the development and design of your site responds to each user's behavior, environment, the screen size of their device, and the orientation.
Responsive design involves a mix of flexible layouts and grids, combined with images and the use of CSS media queries. As visitors change from a desktop to an IPad, the website will automatically change to accommodate the new resolution and scripting abilities.
Responsive design also takes into account usability and not just appearance. Visitors on a tablet or smartphone will be using a touchscreen and not a cursor. Great web design works well for every visitor.
We are in a new world of web development and design. Today, 20% of all Internet traffic in the U.S. comes from mobile devices, and it’s predicted that 50% of web sales will be generated from mobile and social media users by 2015.
While it’s not always a good idea to follow the crowd, it’s a good idea in this case because your competitors are already implementing responsive web design to take a greater share of the market. Without responsive design, a substantial amount of your visitors will receive a sub-optimal experience.
Did you know that responsive websites are even easier for Internet users to find over mobile or traditional websites? That’s because they rank higher in search engines. Google even recommends responsive web design as having the same URL for mobile and desktop versions of your site; this makes it easier for Google and other search engines to discover and assign properties to the content.
By 2017, there will be 5 billion people using mobile phones, most of which will use their phones to shop for products and find local businesses. Ninety percent of Americans already use their phone to go online. Are you ready to give up a significant percentage of your target audience rather than invest in responsive web design to put you on the map?
If you want to keep up with technology and your customers, responsive web design is the way to do it. Contact us today to learn more about responsive web design and how we can help your business grow!